Drake's 'Hotline Bling' Aims At No. 1, And Misses. Why?

Recording artist Drake speaks about Apple Music during the Apple WWDC on June 8, 2015 in San Francisco, California.

Recording artist Drake speaks about Apple Music during the Apple WWDC on June 8, 2015 in San Francisco, California. Justin Sullivan/Getty Images hide caption

itoggle caption Justin Sullivan/Getty Images

Getting “Hotline Bling” to No. 1 on the Billboard Hot 100 was something that Drake really, really wanted. He said so, very publicly, last week on Instagram:

The “Hotline Bling” video, which was originally only posted on Apple Music, proved to be endlessly remixable, with Drake seeming to be in on the joke — or at the very least, more or less cheerfully resigned to its destiny.

A meme doesn’t always make a No. 1 hit, though. Billboard confirmed for us this morning that Apple does not report its video streams to Nielsen Music, whose statistics determine the Billboard charts.

As Silvio Pietroluongo, Billboard‘s vice president of charts and data development, pointed out to me in an email this morning, they don’t know the volume of views that “Hotline Bling” actually had on Apple — and if those numbers would have been enough to squeeze The Weeknd out of his month-long stretch at No. 1 with “The Hills.” At any rate, Adele’s “Hello” is now in stratospheric ascent — garnering nearly 90 million views and counting on YouTube since its release on Oct. 22, in contrast to Drake’s 900,000 count. So it seems that “Hotline Bling” won’t be the arrow that gets Drake to his target, despite its omnipresence in GIFs.

Maybe Drake’s disappointment serves as a little bit of a cautionary tale for other artists: The streaming platform you choose just might decide your chart fate.

Music News : NPR

Watch: 'Hotline Bling' Reaches A New (Odd) Apex In Video Mashup

Drake’s song “Hotline Bling” — and its related memes — reached an artistic culmination over the weekend, in a video mashup that pairs the catchy song with scenes of a gung-ho drama teacher performing a suite of interpretive dances for his class.

We’ll discuss the video more below, but you should just go ahead and watch it for yourself.

Mr G’s Hotline Bling

Mr G’s Hotline Blingby fixmeinforty5 Tumblr

Posted by Chris Lilley on Saturday, October 24, 2015

“Hotline Bling” quickly became a cultural force last week, inspiring memes, jokes, and conversations with its off-kilter video.

As NPR Music’s Erika Ramirez reported Friday, “Drake’s awkward dancing has been mashed up with the Latin classic ‘Suavemente,’ the Peanuts theme song, even a ukulele in the spirit of this week’s Canadian elections.”

In the official video, Erika said, Drake dances “very much as if no one’s watching.”

In the new take on the song, a drama teacher called Mr. G goes all-out to perform dances of his own creation for an attentive and, we must say, shockingly polite class of high school students.

As viewers of Australian TV will know, both Mr. G and his evocative dance moves — some of them performed while wearing a mask — come from Summer Heights High, a show on Australia’s ABC network.

Summer Heights is a mockumentary show along the lines of The Office. It was created by Chris Lilley, who also stars as Mr. G.

Over the weekend, Lilley posted the mashup of Mr. G and Drake’s “Hotline Bling” to Facebook; since then, it’s been viewed more than 3.6 million times. The video is the work of Jennifer Carolina, a Canadian who originally posted it to Tumblr.

Explaining that her roommates helped make the video, Carolina says on Tumblr, “I’m just happy that it got people laughing and smiling and that it’s getting out there.”

The dance moves come from the first episode of Summer Heights, in which Mr. G tells the show’s documentarian, “My drama classroom is my haven. It’s where I come alive.”

Music News : NPR

Drake — ‘Hotline Bling’ Moves Are So Goofy … And You Totally Want to Do ‘Em (VIDEO)

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Drake found a way to make you forget his incredible lyrical skills (unless you’re Meek Mill) — by unleashing new dance moves that are burning up the Internet.

Drizzy summoned his inner Carlton Banks for his new “Hotline Bling” music video, and it’s freakin’ mesmerizing. Not necessarily because they’re great — he’s no Chris Brown — but it’s more like … it works for him?

It’s weird, but we’ve broken down his best steps … so you can study ’em. Y’know you will.
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Check out the entire video for all the “Degrassi” dance moves!

TMZ.com